The essential book on Winston Churchill's classic World War II speeches - one that will change the way we think about Churchill's oratory forever.[...]
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rh[...]